I led the creative refresh of a rug collaboration between Dash & Albert and renowned interior designer Bunny Williams. The campaign re-centered the collection’s original inspiration—nature—by updating the visual identity to better reflect its organic roots. I refreshed the color palette, refined the typographic treatment, and served as lead designer for both the landing page and email campaigns.

Working closely with our digital designers and videographer, I helped art direct and shape the video content. We also developed a suite of social media ads, using A/B testing to optimize headlines and imagery. The campaign successfully increased site engagement and contributed to a lift in sales across design collaborations.